We’re glad you’ve stopped by to read a few words about our store

and hear about what’s new here in the Great Smoky Mountains.


MoonPies, MoonPies, MoonPies. If you’re from the South, you probably grew up with them. We hear stories all the time from people who remember special times growing up, eating moonpies and drinking RC cola. Some recall trips to the general store as a child where a tasty moonpie awaited them. Some tell of sitting on the front porch at the end of a long day, maybe with their dad or grandpa, eating their moonpie.The moonpie memory reminds many people of times from the past, when you worked hard and then took a few minutes to rest a bit, talk with family or friends, and enjoy a moonpie and a RC. If you aren’t familiar with moonpies, then a wonderful treat awaits you. They are made in the Chattanooga Bakery, just a little bit down the road from our store, so the moonpies we offer are bakery fresh. They come in seven delicious flavors…chocolate, vanilla, banana, strawberry, lemon, orange, and caramel. Buy them individually or in boxes of twelve, and you can make your own variety box if you like. You’ll need your own moonpies, plus another box to take back home with you to share. And our moonpie fans will find moonpie merchandise includes t-shirts, mugs, tin signs, cookie jars, cast iron skillets, stuffed animals, magnets, shot glasses and more! This shop also includes fun and interesting nostalgic items such the Beatles, John Wayne, Dr. Who, Star Wars, I Love Lucy, The Wizard of Oz, and a variety of Super Heroes. And you’ll find silly items like Bacon body wash, Cupcake Band-Aids, stick-on beards or historical finger puppets. Come...

Our first days with a new, live website!

About 1987, a Book Warehouse store opened on the Parkway in Pigeon Forge. It became a favorite stop for both locals and tourists to find great buys on books. Fast forward 25 years. Changes in the book business caused the owners to be looking for another “brand” to partner with the Book Warehouse brand. And in early 2012, the store became MoonPie General Store and the Original Book Warehouse. The inside of the store went through some radical changes, as bookshelves and books were pushed to one side, making room for moonpies and MoonPie brand product, and a great gift assortment on the other side. And the intent was to make the moonpie/gift side look as though you were walking down an old time main street with little shops to your left and right, and offer many old time, nostalgic gift items in the store. Mission accomplished, and three years later we are still receiving wonderful compliments almost every day from our customers about the changes we made when we became MoonPie General Store! So what have we been doing more recently? Good question, and here’s my answer: We made some changes to our inventory over the past year to greatly increase the number of new releases and best selling titles that we offer…wanting our customers to find those frequently requested titles on our shelves. Speaking of “finding stuff,” we just introduced a new sign package to guide you to the various book categories around the store…and really, it is the first new signage for our books in 25 years. We have been getting much more active on facebook,...

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